You’ve been applying and interviewing and finally you have a job offer.  But the job isn’t everything you had hoped.  Now you have to decide whether to take it or not.  Decisions are always difficult because we can never be certain what the future holds.  However, a good analysis of the situation can help us make good decisions.

Take a look at your situation and write out your answers to these four questions:

1. What will happen if I take the job?
2. What won’t happen if I take the job?
3. What will happen if I don’t take the job?
4. What won’t happen if I don’t take the job?

This is the Cartesian coordinate questioning technique and it will engage you in a deeper level of thinking than simple logic.  Use this technique for all your difficult decision-making and notice the difference it makes.

Note:  Have you ever considered working with a career coach to fast track your job search?  I currently have a few openings for one-on-one clients.  If you would like to learn more, click here to schedule a free consultation to discuss your needs and how coaching can help you achieve all your goals.

YES! You just got the call and the interview is scheduled for tomorrow.  This is what you have been waiting for.  But, are you ready?  The most successful job seekers, the ones who find the best jobs the fastest, know three things.  (1)  They know exactly what they want in their next job.  (2)  They know what they have to offer the employer that differentiates them from the competition.  (3)  They know their value.  Preparation is the key to a successful interview.  When you are prepared, you will be confident and self-assured, which makes you very appealing to the interviewer.  Here is a list of questions to help you prepare.  If you have clear, strong answers to these questions, you are well on your way to acing the interview.

1. Do you know exactly what type of job is right for you? If they ask you, what will you say?

2. What do you have to offer the company that is uniquely you and that is different from your competitors?

3. What is your branding statement and how will you use it during the interview?

4. What is your value proposition and how will you incorporate it into the interview?

5. What are the three to five attributes you bring to the job that you will emphasize throughout the interview?

6. Do you have accomplishment stories for each of the attributes you identified in Question No. 5?

7. Have you prepared answers for the most commonly asked interview questions?

a. Are your prepared answers each 60 seconds or less?

b. Are your answers succinct and to the point?

c. Do they incorporate your three to five attributes?

d. Do you include stories?

8. Are you prepared to answer any questions that might be raised from your resume?

9. Have you thoroughly researched the company?

10. Have you researched the hiring manager and others in the company?

11. Do you have a list of questions you want to ask during the interview?

a. Do those questions show your curiosity and interest in ensuring the company, the job, and the manager are the right fit for you?

b. If asked, can you explain why you are asking each question and what answer you are looking for? For example, if you ask about the company culture, can you explain what type of culture you prefer?

12. Are you comfortable with silence?

13. Can you stay on message and not say more than necessary?

14. Do you have the proper clothes ready?

15. Will you remember to sit up straight, lean forward to show interest, maintain good eye contact, and smile?

16. Will you remember to listen carefully to what they tell you they are looking for and incorporate their description into your answers?

17. Can you keep the interview conversational, asking the interviewer(s) questions as you go along?

18. Do you have your research documentation, additional copies of your resume, your reference letters, your portfolio, and anything else you want to take with you to the interview neatly organized and ready to go?

19. Is there any reason they wouldn’t hire you? If so, resolve the issue and overcome any objections.

Now, you’re ready. Best of luck!

Would your job search be different if you thought of yourself as self-employed?  I often talk with job seekers who perceive employers as having the upper hand and holding the power in the employer-employee relationship.  These job seekers seem to think they have to convince the employer they are worthy of being hired.  They are not nearly as discriminating about the employers they will work for as the employers are about whom they will hire.  When it comes to salary, they tend to think more in terms of getting as close to their previous salary as possible rather than thinking in terms of their market value.

So, how does the mindset of these employees differ from the mindset of someone who is self-employed?  Here are a few descriptors of those that tend to think of themselves as employees:

1.    They are applying for jobs they aren’t sure they’re qualified for but think they could learn if given the chance.  Or they are applying for jobs they know they are overqualified for.  They have thoughts, such as, I could do that or That would be an okay job.

2.    They aren’t familiar with the industry but are willing to learn it if they are hired.

3.    They need a job and/or benefits.  Although they won’t accept just anything, they aren’t too concerned about the specifics of the job and the company.

Here are some descriptors of someone who is self-employed:

1.    They know their qualifications and the benefits they have to offer their clients.  They have to know or their clients won’t buy.

2.    Even if they don’t know their clients’ industry, they know their clients’ needs and can clearly articulate how their skills and talents will fit and meet those needs regardless of the industry.

3.    They stay at the top of their game and seek out clients who will value their contributions.

Employment is – or at least should be – a partnership.  Employment is an exchange of value.  The employee contributes a service in exchange for pay.  The employer needs a high performing, reliable employee as much as the employee needs a salary and benefits.  Both parties have a lot at stake.

I encourage all employees to adopt the mindset of the self-employed.  Know and be confident in your abilities and the value you have to offer.  Know how your skills, talents, and experience will benefit the employer and be ready to tell them.  Choose your employer wisely, make sure they are worthy of your time, dedication, and hard work.

If you approach your job search with the mindset of someone who is self-employed, your résumé and cover letter will become marketing materials describing the benefits of your services for your potential client (the employer).  Your interviews become exchanges of information between equals looking for the right fit.  Your salary negotiation becomes a discussion about your true market value and return on investment.

Approach employers as a potential business partner.  Come to the table fully prepared to meet the employer’s needs and know what your services are worth.  This will accomplish a win-win situation for you both and a much happier future career.

There are probably many people who can do what you do.  The differentiator is in how you do it.  It’s your unique approach that let’s you stand out above the crowd.  Here is an exercise to help you discover what makes you unique.  It will help you identify your brand and your value proposition.

You’ve heard of writing out accomplishment statements using the SAR or CAR or STAR method?  Well, I have another acronym for you.  I suggest you write out your accomplishment statements using the SARqY method.  SARqY stands for Situation-Action-Result (quantified whenever possible)-You.  After you write out the situation, action, and result (quantified/qualified), then state how the action you took and/or the way you approached the situation was different from what others would do.  As you compile your accomplishment statements, you will see a pattern emerge that represents your brand.

Because quantified statements are easier to write, I thought I would provide an example that illustrates a qualitative result with the identification of some of the employee’s soft skills:  S – Mary received a call from the Phoenix office telling her that the paychecks for her call center employees would not arrive on time for the Friday payday.  She was told she would have to tell the employees that they would have to wait until Monday for their checks.  A – After placing a nonproductive phone call to the company’s local bank across the street, Mary left her office and walked over to talk to the bank manager in person.  After discussion options, Mary convinced the bank to manually type up checks for each of the employees.  Rq – The 187 employees received their money on Friday as expected.  Mary gained trust, respect, and admiration from her employees, her peers, and her superiors.  She improved employee morale and most likely retention.  Y – Mary had only been with the company for two weeks when this occurred.  Mary knew her employees were expecting and were in need of their money on Friday.  When paychecks, mailed from the home office, didn’t arrive on time, company practice had been to allow employees to receive a loan from the bank to be repaid when their checks arrived on Monday.  Mary found it unacceptable to put employees in the position of having to ask for a loan and found a more respectful way to provide for the employees.  Most people would have followed company practice.  Mary showed concern, consideration, and respect for the employees, and she showed leadership, initiative, and creativity in finding a better way to resolve a challenging issue.

One of the most frequently asked interview questions, and often the first question asked, is “Tell me about yourself.” What a gift this question is!  This is your opportunity to set the tone for the entire interview and lead the interviewer to playing in your court.  Unfortunately, most applicants answer this question by simply reiterating what is contained in their résumé or they get into personal information that is totally irrelevant.  Before I tell you how to take full advantage of this question, let me explain from a scientific perspective how this can work for you.

Psychologists have identified a phenomenon they refer to as “priming.”  Priming is when exposure to a stimulus influences the subsequent response.  There are numerous studies that support the effects of priming, but I would like to share one of the more amusing studies with you.  Researchers brought college student participants into the lab.  One group received a list of words to review that were consistent with the stereotype of an elderly person.  The control group reviewed a list of random words.  As the participants left the laboratory, researchers measured how fast they walked to the elevator.  Participants who had reviewed the elderly stereotype words walked significantly more slowly to the elevator than the control group participants.  Thus, providing support for the effects of priming.

How can you take advantage of priming?  When the interviewer asks, “Tell me about yourself,” you respond with your carefully-prepared-but-natural-sounding marketing message that describes the benefits you have to offer.  Follow these tips when preparing your answer:

1.    Be brief (about 60 seconds).
2.    Use keywords from the job description or from your research on the company.
3.    Describe your top three strengths that are most pertinent to the needs of the company (needs discovered during your research).
4.    Include a description of an accomplishment or two as an illustration of your strengths and how they will benefit the company (your value proposition).
5.    Keep your message consistent with the branding message you have used in your résumé, cover letter, and social media profiles (consistency makes you memorable).
6.    Let your passion for the work show through.
7.    Use a story (stories are memorable).

When you bring together the employer’s keywords with your talents and value proposition and put it into a story, you will capture the interviewer’s attention and prime a framework for the interview around your personal brand.  Be sure to thoroughly prepare so you can stay on message throughout the questioning and maintain the priming and your advantage.

Here is an example of how an engineer might answer the question from the book 60 Seconds & You’re Hired! By Robin Ryan:

“For my last employer I implemented a new quality-assurance program for seven plants over a four-year period.  We received the Q 1 Award for our efforts.  Along the way, I’ve learned to effectively deal with employee resistance to quality improvements through training, selling teamwork concepts, and utilizing a personal empowerment approach.  I have evaluated 37 suppliers during on-site inspections to improve the quality of their product—parts that will ultimately become pieces of my company’s final product.  My five years in design engineering and my strong communication skills have aided me in my ability to work with a diverse population and solve technical problems.  These are the reasons I feel I would make a valuable contribution to your company.”

A reader writes:

I have a specific question on “qualification of summary”. How does one write a good Profile Summary ? What should it include and how should one present the details. If you can elaborate more on this topic and include an example or two, that will be really useful.

My reply:

Your qualifications summary is the first thing the hiring manager will look at.  This is where you want to present the value and benefits you bring to the employer.  There are different options for how to write a qualifications summary but here are some general guidelines.  Your qualifications summary should clearly state what job title or function you are seeking.  If it isn’t clear what job you are seeking, you will not be considered.  You want to establish your brand and present your value proposition.  You do this by highlighting your most impressive, relevant accomplishment(s) and your greatest strengths.  Write your summary to address the employer’s needs and use keywords from the job posting whenever possible.  You want to be authentic in your description of who you are while at the same time presenting yourself as the perfect fit for the position.

The format you choose for your qualifications summary will depend on your experience and your targeted position.  Choose a format that allows the reader to quickly scan it and immediately recognize your fit for the job.  Below are two examples of different formats.  The first example worked to get the job seeker an excellent human resources position that she loves.  Following her summary, she included a section showing her certifications, education, and awards, which acted as a supplement to her qualifications summary and verified her accomplishments.  The information she provides is concise but powerful enough to generate interest to read further.  The second example was taken from the book Résumé Magic written by Susan Britton Whitcomb.  There is much greater detail provided in this summary, but by using bolded keywords, the reader is drawn to the bullet points and motivated to read on.  Focus on job fit, keywords, and the unique personal brand value and benefits you offer.

Example 1:

Summary of Qualifications

Results-oriented management professional with extensive experience in Human Resources, customer service, process improvement, and new product launches.  A proven leader with 20 years of experience building and leading cross-functional teams. Recognized for excellent employee development, product deployment, and project management skills. Other skills and strengths include:

Example 2:

QUALIFICATIONS

PHYSICIAN EXECUTIVE qualified for senior-level management opportunities where strengths in strategic planning, development, and visionary leadership will promote high-growth business ventures.  Highlights:

• Market-Driven Executive—Initiated business re-engineering in a 38-physician practice to address the emerging commercialization of medicine; cut operating costs through innovative cost-containment programs; brought consensus among divergent interests during transition to market-focused paradigm.

• Academic Qualifications—Harvard MBA program graduate with management and financial skills backed by clinical competence of 15+ years of practice as a board-certified internist and anesthesiologist.  Substantial experience in emergency services, aeromedical evacuation, and special operations.

• International Orientation—Advanced the accessibility of health care in third world nations through commitment to international healthcare organizations (eight trips to Honduras, Mexico, and Vietnam as team chief and service as program director for an overseas teaching hospital).

• White House Fellowship—Regional finalist among highly competitive candidate list of 800+; seeking to address global health care issues (special project:  research for development of counter-strategies for medical terrorism).

Sunday night was the premier of The Celebrity Apprentice.  As I watched, I noticed similarities between the reality show and the reality for many who have been laid off during this economic downturn.  Sunday night Carol was the first one Donald Trump fired.  Carol didn’t do anything wrong.  Everyone worked hard and did their absolute best for the task.  Carol did her job very well.  Her downfall was probably that, although her job was critical to the task, it wasn’t as demanding or as high profile as some of the other job functions.  She wasn’t fired for poor performance, she was fired simply because the rules of the game required that someone had to be fired.

The same is true for most of the people who have recently been laid off.  They weren’t laid off because they did anything wrong.  They worked hard and did their jobs well. They were laid off simply because the rules of business require that when revenues are down, costs have to be cut.

Carol stated that she felt qualified and capable of performing the job she was assigned during the task.  However, she also made it clear that the job she had this week didn’t play to her top strength, which is her creativity.  Now that Carol is finished with the show, she will go back to her chosen profession as a comedian, which plays to her creative strength.

The time following a layoff may be a good time to reflect on whether a former job played to one’s strengths.  Taking time to clarify one’s top strengths and identify future opportunities that will engage those strengths can lead one to a more fulfilling and meaning career in the future.  In real life, one’s job isn’t just for the assigned task of the week or the duration of a 13-week show.  Even when a steady paycheck is needed, taking a little extra time and putting forth a little more effort to try to find that job that utilizes one’s best strengths can pay huge dividends in finding, landing, and enjoying one’s next position.  Best wishes for success and happiness!

If your résumé is going to work for you, there are seven essential elements that you will need to include.  Here are elements five through seven.

…Continued from yesterday.

5. Succinct, Specific, and Descriptive. When writing your copy, write and edit until the statements in your document are direct and to the point, giving the most important information necessary to boldly illustrate your talent and worth.  Use powerful words, keywords, and descriptive language, and keep it succinct.  You don’t have to exaggerate, just paint a clear picture with your terms.

6. Contact Information. Make sure your name is prominent and easy to find in a stack of résumés.  Ensure your email address is professional.  If the employer is interested, you will most likely be contacted by phone, so place your phone number where it is easily found.  If your document is two pages long, place your name and phone number at the top of the second page in case the pages get separated.

7. Readability. If your résumé makes it past the scanning process and gets onto the hiring manager’s desk, readability becomes key. The hiring manager will judge you based on the look and layout of your résumé.  Use an easy to read font and a font size between 10 and 12 points with your name in a larger font.  Use category headings and balance your text with a lot of white space.  Bullet points that follow the rules listed above enhance readability.  Use a bold typeface to highlight key information, such as your name, category headings, and previous employers.  Your résumé should never be more than two pages long.

Although it may be tempting to hire someone to write your résumé for you, it is worth the time and effort to prepare your document yourself.  If you need help, hire a career coach or other professional who will work with you and advise you on putting together the document.  The work you do preparing your résumé is also preparing you for the interview.  Ideally, you need to customize your résumé for the different positions you apply for and you will need to update your résumé as time goes on, so this is a valuable skill to acquire.

The purpose of your résumé is to get you an interview.  Your résumé doesn’t tell the employer your whole story; it is an advertisement designed to stimulate enough interest so that the employer wants to know more.  Keep in mind that you are selling yourself and your goal is to communicate the benefits you have to offer the employer and to express them in a clear, concise, professionally presented manner.  By incorporating the seven essential elements above, you are well on your way to producing an exceptional résumé.

How do you prepare a résumé with the resilience to survive the onslaught of elimination drills conducted by employers these days?  How do you ensure your résumé will stand out from the other 500-plus applicants?   Although it is true that your résumé is a record of your past achievements, your training, skills, and abilities; first and foremost, your résumé is a marketing tool.  It is imperative that you showcase your unique brand and your value proposition.  When preparing your document, always start and end with the mindset of the employer, which is “What’s in it for me?”  If your résumé is going to work for you, there are seven essential elements that you will need to include.

1. Personal Brand and Value Proposition. Your résumé is an opportunity to show the employer who you are, what your unique strengths are, and how you can provide exceptional value to meet the needs of the hiring manager and the company.  You set yourself apart from the competition by highlighting your personal brand and value proposition in your Qualifications Summary at the beginning of your résumé and maintaining a consistent focus on your brand throughout the rest of the document.  Before you begin writing, take the time to reflect on what you are passionate about doing and how you can communicate your special brand and particular value to the employer.

2. Accomplishments. Avoid any and all use of the terms “responsibilities” and “duties.”  Employers are interested only in what you have accomplished.  Past results are indicative of future results, so provide explicit descriptions of your achievements.  The easiest way to compose your accomplishment statements is to use the SAR technique by writing out the Situation, the Action you took, and the Result.  Include quantitative measures whenever possible, such as dollars saved, profits earned, or percentages reduced/increased.  Reduce your SAR description to a concise accomplishment statement that begins with a strong action verb or keyword noun.  A general rule of thumb is to list five accomplishment statements for recent jobs and three to five for more distant employment.

3. Keywords. Whether by software or human eyes, your résumé is likely to be scanned for keywords.  The more keywords you include, the more likely your résumé is to move to the next stage of the process.  To identify keywords, find three or four job postings for the type of job you are seeking and incorporate the commonly used keywords and their synonyms into your résumé.  The keywords should be prominent and frequent.  One caution:  Do not overuse a keyword if you don’t have the skills or experience to support it.  This will backfire on you and you will be eliminated from consideration.

4. Relevance and Authenticity. Only include information that is relevant to the job for which you are applying.  Listing irrelevant skills doesn’t beef up the résumé; it merely dilutes your applicable qualifications.  If you are changing careers and your past experience is in a different area, concentrate on your transferable skills that are relevant to the new position.  Always be authentic and honest.  Do not exaggerate your skills or experience.  Never, ever lie!  Most companies do background checks and exaggerations and lies can cost you the job, even after you have been hired.

…Check back tomorrow for Part II

Imagine you walk into your local Walmart Supercenter tomorrow afternoon and the greeter is wearing a tuxedo and offers you a glass of wine.  As you gaze into the store, you see a large, carpeted shoe department with neatly displayed designer shoes on teak wood display cabinets, rows of chintz upholstered chairs, and salesmen dressed in suits and ties.  At this point, no doubt, you think you have entered the Twilight Zone.  Most likely, you are also disappointed because you came looking for low prices, not designer apparel.

That is the importance of brand.  We associate specific characteristics with a brand and that sets our expectations.  There is great comfort in knowing what to expect.  The unknown or uncertain is disconcerting and uncomfortable.  When a hiring manager is evaluating candidates for a new hire, she will choose the person she believes will meet her expectations for the job.  That is where your personal brand comes into play.

It is imperative that you choose your brand because if you don’t, others will choose it for you.  You want to ensure that your personal brand is authentically you.  For example, if public speaking is your greatest fear and you have no desire to overcome it, don’t try to sell yourself as someone with a strength for oral presentations.  However, if there is a job for a project manager and you love to bring in projects on time and under budget, identify the special talent you have for your success and promote that as your brand, which will quickly establish you as a good fit.

What is your current brand?  What you are known for?  How would your coworkers describe you?  For what type of projects, issues, or challenges are you the go-to person?  What talents led to your greatest accomplishments? Are you happy with your current brand or would you like to change it to something else?  Most important, are you effectively marketing yourself under your chosen brand?

To successfully land your dream job, you will have to convince the employer that you are the right person for the job.  You accomplish this by setting expectations with a consistent and recurring representation of your personal brand in your résumé, your cover letter, your interviews, your social media profiles, and with your references.  Have you established a consistent theme that makes you an easy match for a hiring manger?  If not, I encourage you to identify your personal brand, rewrite your promotional materials, and revise your answers to interview questions.  Then, get prepared for a much more successful job search.

Join me for a more in-depth discussion of personal branding on Thursday, March 4, when I will host a FREE Teleseminar, entitled “Get Hired Now!  The Power of Personal Branding.”  Sign-up at http://tinyurl.com/ygwyx3o