YES! You just got the call and the interview is scheduled for tomorrow.  This is what you have been waiting for.  But, are you ready?  The most successful job seekers, the ones who find the best jobs the fastest, know three things.  (1)  They know exactly what they want in their next job.  (2)  They know what they have to offer the employer that differentiates them from the competition.  (3)  They know their value.  Preparation is the key to a successful interview.  When you are prepared, you will be confident and self-assured, which makes you very appealing to the interviewer.  Here is a list of questions to help you prepare.  If you have clear, strong answers to these questions, you are well on your way to acing the interview.

1. Do you know exactly what type of job is right for you? If they ask you, what will you say?

2. What do you have to offer the company that is uniquely you and that is different from your competitors?

3. What is your branding statement and how will you use it during the interview?

4. What is your value proposition and how will you incorporate it into the interview?

5. What are the three to five attributes you bring to the job that you will emphasize throughout the interview?

6. Do you have accomplishment stories for each of the attributes you identified in Question No. 5?

7. Have you prepared answers for the most commonly asked interview questions?

a. Are your prepared answers each 60 seconds or less?

b. Are your answers succinct and to the point?

c. Do they incorporate your three to five attributes?

d. Do you include stories?

8. Are you prepared to answer any questions that might be raised from your resume?

9. Have you thoroughly researched the company?

10. Have you researched the hiring manager and others in the company?

11. Do you have a list of questions you want to ask during the interview?

a. Do those questions show your curiosity and interest in ensuring the company, the job, and the manager are the right fit for you?

b. If asked, can you explain why you are asking each question and what answer you are looking for? For example, if you ask about the company culture, can you explain what type of culture you prefer?

12. Are you comfortable with silence?

13. Can you stay on message and not say more than necessary?

14. Do you have the proper clothes ready?

15. Will you remember to sit up straight, lean forward to show interest, maintain good eye contact, and smile?

16. Will you remember to listen carefully to what they tell you they are looking for and incorporate their description into your answers?

17. Can you keep the interview conversational, asking the interviewer(s) questions as you go along?

18. Do you have your research documentation, additional copies of your resume, your reference letters, your portfolio, and anything else you want to take with you to the interview neatly organized and ready to go?

19. Is there any reason they wouldn’t hire you? If so, resolve the issue and overcome any objections.

Now, you’re ready. Best of luck!

Would your job search be different if you thought of yourself as self-employed?  I often talk with job seekers who perceive employers as having the upper hand and holding the power in the employer-employee relationship.  These job seekers seem to think they have to convince the employer they are worthy of being hired.  They are not nearly as discriminating about the employers they will work for as the employers are about whom they will hire.  When it comes to salary, they tend to think more in terms of getting as close to their previous salary as possible rather than thinking in terms of their market value.

So, how does the mindset of these employees differ from the mindset of someone who is self-employed?  Here are a few descriptors of those that tend to think of themselves as employees:

1.    They are applying for jobs they aren’t sure they’re qualified for but think they could learn if given the chance.  Or they are applying for jobs they know they are overqualified for.  They have thoughts, such as, I could do that or That would be an okay job.

2.    They aren’t familiar with the industry but are willing to learn it if they are hired.

3.    They need a job and/or benefits.  Although they won’t accept just anything, they aren’t too concerned about the specifics of the job and the company.

Here are some descriptors of someone who is self-employed:

1.    They know their qualifications and the benefits they have to offer their clients.  They have to know or their clients won’t buy.

2.    Even if they don’t know their clients’ industry, they know their clients’ needs and can clearly articulate how their skills and talents will fit and meet those needs regardless of the industry.

3.    They stay at the top of their game and seek out clients who will value their contributions.

Employment is – or at least should be – a partnership.  Employment is an exchange of value.  The employee contributes a service in exchange for pay.  The employer needs a high performing, reliable employee as much as the employee needs a salary and benefits.  Both parties have a lot at stake.

I encourage all employees to adopt the mindset of the self-employed.  Know and be confident in your abilities and the value you have to offer.  Know how your skills, talents, and experience will benefit the employer and be ready to tell them.  Choose your employer wisely, make sure they are worthy of your time, dedication, and hard work.

If you approach your job search with the mindset of someone who is self-employed, your résumé and cover letter will become marketing materials describing the benefits of your services for your potential client (the employer).  Your interviews become exchanges of information between equals looking for the right fit.  Your salary negotiation becomes a discussion about your true market value and return on investment.

Approach employers as a potential business partner.  Come to the table fully prepared to meet the employer’s needs and know what your services are worth.  This will accomplish a win-win situation for you both and a much happier future career.

I had a discussion the other day with one of my blog readers about ways to provide employers with samples of work and showcase one’s talents, skills, and knowledge.  One tool we discussed that is available to job seekers is Visual CV.  Visual CV allows you to create an online portfolio.  Accounts are free, and you can upload writing samples, PowerPoint presentations, audio, video, images, etc.

This is a great way to exhibit your brand and provide an employer access to additional information about you.  Plus, by creating a Visual CV, you are demonstrating initiative and savvy with the latest in technology.  You can add the URL to your contact information on your resume, mention your online portfolio in your cover letter, and add it to your LinkedIn profile.  This is one more tool to help you stand out above the crowd and give yourself an advantage.

If you would like to read more about the pros and cons of online portfolios, I refer you to an excellent article by The Career Doctor at http://www.careerdoctor.org/career-doctor-blog/2010/03/pros-and-cons-of-an-online-por.html

If you have created an online portfolio or used Visual CV, please share your experiences with others.

Please join me for a FREE Teleseminar entitled, “Your Job Search Blueprint – A Step-by-Step Guide to ‘You’re Hired!’”  this Wednesday at 2:00 CDT.  If you can’t make the call, that’s okay.  I will send all registrants the link to the recording.  Register here

A reader writes:

I have a few companies I am targeting where I have a real interest and passion about their activities.  In mainly informational interviews, I think I have demonstrated my interest, passion, and qualifications for working with the company.  I continue to send relevant information to my connections within the company as a way to be a warm contact should they be hiring.  I have even written my own job description to demonstrate my potential value, even at their suggestion.

I know there is potential at the company as they have growth plans, even these days.

My question is, what is / isn’t appropriate to continue to stay in front of them?  How much is too much?  What could be relevant to continue to be a warm and interested candidate?  Is there a fine line between being interested and passionate about a company and “stalking” them?

My reply:

It sounds like you are doing everything right.  You continue to stay in touch by sending relevant information and you have written your own job description.  To answer your question, yes, there is a fine line between interested and annoying or, as you say, “stalking.”  One option may be to ask the person how often you should remind them that you are still interested.  You might say something like this, “I am very interested in contributing my talents to (state company name) and I would like for you to keep me in mind if a (state job title) position becomes available but I don’t want to be a pest.  How often would be appropriate for me to send you a brief email as a reminder?  Is every two weeks too often?  Is once a month better?”  If you don’t feel comfortable asking, I would suggest about every four weeks, but everyone is different as to how they perceive the passage of time and a show of interest, so that is just a guideline.

Here are some other options to keep your name in front of them:  (1)  Connect to them on LinkedIn and update your profile weekly so you show up in the LinkedIn updates they receive.  (2)  Follow them on Twitter if they tweet.  This may give you other insights as to how to connect with them.  (3)  Find out if there is an industry group that you can join or attend that they might participate in.  If they see you at meetings, they will realize how serious your interest is and you will have an opportunity to interact with them.  (4)  Do they write a blog or follow a blog that you can comment on?

The most valuable thing you can do whenever you are looking for a job is to immerse yourself in the industry that you want to work in.  When you become a participating member of an industry community, you will find all kinds of opportunities to connect with people.  You will stay current on the latest happenings in the industry, which gives you something to talk about with your contacts; and you will build a network that will provide multiple connections back to the people you want to stay in touch with.  Best of luck with your job search!

What methods do you use to stay in touch?

A reader writes:

I am new to the job market, and am a bit older than most of my competition.  I feel that at times I have been discriminated against because of my age.  I have lots more experience and many advantages and skills to bring to the table that my younger counterparts don’t, but don’t know how to overcome the perception of the hiring managers.  What do you suggest I do?

My reply:

As you say, you have “more experience and many advantages and skills to bring to the table,” and that is exactly how you want to present yourself.   By confidently presenting the benefits you bring to the employer, many of which are because you are a seasoned worker, you will be able to turn the tables from the negative stereotype of age to the positive benefits.

To overcome the negative stereotype, there are a few things that older workers must be cognizant of.  For instance, you must keep your computer skills sharp, keep up with the latest technology and trends, and let the hiring manager see that you have the same energy and passion for the job as the younger candidates.  One way to demonstrate that you stay current is to establish a strong LinkedIn profile with recommendations and at least 50 connections?  You might want to consider participating in other social media sites as well, such as Facebook, Twitter, and others?

Additionally, take an objective look at yourself in the mirror.  Is your appearance making you look older than you are?  A well-groomed appearance is important for everyone but especially for the older worker.  A good haircut/hairstyle, a nice suit (in style), polished shoes, and good posture can give a person an air of distinction, which combined with a confident (not arrogant) attitude can give the perception of knowledge, capability, and dependability.

Older workers are some of the best employees.  Although discrimination does exist, it isn’t as prevalent as some may think.  The law of attraction tells us that by thinking about something we don’t want, we can inadvertently attract it.  Substitute concerns about discrimination with thoughts about the immense benefits you have to offer the employer and how fortunate they will be to have you.  Polish up your marketing campaign with a strong, clear brand.  Rev up your energy and enthusiasm, and you will land that perfect job.  Best of luck!

Join me for an in-depth discussion of personal branding, tomorrow, Thursday, March 4, when I will host a FREE Teleseminar, entitled “Get Hired Now!  The Power of Personal Branding.”  Sign-up at http://tinyurl.com/ygwyx3o

Imagine you walk into your local Walmart Supercenter tomorrow afternoon and the greeter is wearing a tuxedo and offers you a glass of wine.  As you gaze into the store, you see a large, carpeted shoe department with neatly displayed designer shoes on teak wood display cabinets, rows of chintz upholstered chairs, and salesmen dressed in suits and ties.  At this point, no doubt, you think you have entered the Twilight Zone.  Most likely, you are also disappointed because you came looking for low prices, not designer apparel.

That is the importance of brand.  We associate specific characteristics with a brand and that sets our expectations.  There is great comfort in knowing what to expect.  The unknown or uncertain is disconcerting and uncomfortable.  When a hiring manager is evaluating candidates for a new hire, she will choose the person she believes will meet her expectations for the job.  That is where your personal brand comes into play.

It is imperative that you choose your brand because if you don’t, others will choose it for you.  You want to ensure that your personal brand is authentically you.  For example, if public speaking is your greatest fear and you have no desire to overcome it, don’t try to sell yourself as someone with a strength for oral presentations.  However, if there is a job for a project manager and you love to bring in projects on time and under budget, identify the special talent you have for your success and promote that as your brand, which will quickly establish you as a good fit.

What is your current brand?  What you are known for?  How would your coworkers describe you?  For what type of projects, issues, or challenges are you the go-to person?  What talents led to your greatest accomplishments? Are you happy with your current brand or would you like to change it to something else?  Most important, are you effectively marketing yourself under your chosen brand?

To successfully land your dream job, you will have to convince the employer that you are the right person for the job.  You accomplish this by setting expectations with a consistent and recurring representation of your personal brand in your résumé, your cover letter, your interviews, your social media profiles, and with your references.  Have you established a consistent theme that makes you an easy match for a hiring manger?  If not, I encourage you to identify your personal brand, rewrite your promotional materials, and revise your answers to interview questions.  Then, get prepared for a much more successful job search.

Join me for a more in-depth discussion of personal branding on Thursday, March 4, when I will host a FREE Teleseminar, entitled “Get Hired Now!  The Power of Personal Branding.”  Sign-up at http://tinyurl.com/ygwyx3o

A reader writes:

I was recently laid off from a large company due to our department being eliminated.  I was an exceptional employee and always received excellent performance reviews.  However, my former company doesn’t give references.  They will only verify that I was employed there and the dates.  Will not being able to provide a reference hurt my chances of being hired somewhere else?

My reply:

It is not uncommon for large companies to follow such a policy for references.  However, unless you have been told otherwise, your immediate supervisor may still be willing to provide a reference for you.  I suggest you contact your former supervisor and ask if he or she is comfortable and willing to provide you with a positive reference.  Other options are to ask former coworkers, vendors, or customers who are familiar with your work if they will be a reference for you.  The most important thing is to ensure that they will provide a good reference.  If you are unable to find anyone who can speak on your behalf, a final option is to explain the policy of your former company and provide copies of your performance reviews.